My Favorite CEO Email During COVID

Apr 6

Apr 6 My Favorite CEO Email During COVID

There are a few things I like about this email. It’s empathetic, it’s compassionate, and it addresses the customer’s thoughts in the order of importance: Financial burden, crisis anxiety, family, and community.

I’ve gotten scores of emails from founders and CEOs in the time since COVID struck the US and this is one of my favorites. Give it a read here:

Dear Tristan,

You’ve been hearing from a lot of CEOs over the past few days, and I can imagine that you’re feeling pretty overwhelmed by the news updates and other messages that are landing in your inbox right now. However, I feel it’s important that you hear from me with what Simple Habit is doing to help our community at this time.

The team here at Simple Habit is committed to our mission of helping people live better lives. Now more than ever, we have an opportunity to serve, and we’re motivated to do so.

I’ve detailed below steps that we’re taking to support you, our larger member community, and our incredible team of talented experts during this challenging time.

1. Free premium subscriptions for those in need
With the fear and uncertainty around the world, many are now required to stay home, resulting in loss of income. For those of you who are impacted by this and can not afford to pay, we’ll be offering you free premium experience starting now until end of April 2020. If this applies to you, please email us at help@simplehabit.com.

However, if you are able to afford and support our business so that we can serve more people, we’d appreciate your support.

2. New plans for stress & anxiety related to Coronavirus and staying home
In response to the pandemic, we have launched a 60-Day Self-Care Plan to help guide you, day-by-day, through the next few weeks. We will continue to release new meditations from our world-class experts to ease your fears, help you take a breath, and provide you with a moment of positivity. You can find your 60-day plan here.

3. New collection for entertaining your kids at home
If you’re a parent, you’re also at home with your kids. This can be overwhelming for both parents and kids. We’ve created a new collection of meditations and stories to help entertain your children, ease their anxiety and teach them mindfulness. Try our Mindful Fun for Kids collection here.

4. Bringing community together with free, 5-minute live meditations each day
Most people are now required to stay home, with limited access to a community and social interactions. We’re launching new, free daily meditations via Instagram Live to help you lean on each other, and create a community where we can pause, connect, and ultimately, get through this together. Join us every morning 8am EST/PST at @simplehabitapp.

5. Supporting the community of experts on Simple Habit
Many Simple Habit experts rely on group retreats as a source of livelihood. With their cancellations, experts are experiencing a huge financial hit. We will continue to support our experts financially while also providing free premium membership to those in need. Our experts get paid for every listen on Simple Habit. If you’d like to support our business so we can support our experts, please share Simple Habit with your friends and family.

Stay well and safe.

With gratitude,

Yunha Kim
Founder & CEO
On a mission to help people live better, every day