The below email and press release led to over 25 articles covering this news from my startup Storefront.

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Subject Line:

Storefront takes over NYC subways

Email Body:

Hi ReporterX,

Hope you are doing great! I'm reaching out with a special announcement from Storefront.

This is on embargo until Monday morning, but I want to share it with you now. Come Monday, Storefront will be the exclusive online avenue for brands and makers in NYC to rent pop-up retail space in the NYC subways.

Let me know if you'd like any additional information or quotes. We'd love to have you cover this story.

Press release below.

My best,

Tristan

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Storefront Partners with the Metro Transit Authority to Offer Retail Space in New York Subways

New York, NY - December 9, 2013 - Storefront (www.thestorefront.com), the online marketplace that connects artists, designers, and brands with retail space, is announcing today that it has partnered with the New York Metropolitan Transportation Authority to offer unique retail space for rent in the New York City Subway.

“Our partnership with Storefront reflects MTA’s commitment to pushing the bounds of vibrancy in the subway,” says David Bosch, MTA Director of Leasing and Acquisitions. “Storefront helps us rent out our space by connecting us to local artists, designers, and brands to access over 5.3 million daily subway riders.

Storefront already has hundreds of listings in New York that can be rented by the day, week, or month -- including space inside established retail stores and booths at markets and events -- and MTA will add another 10 from their portfolio, which in total grossed over $70 million every year.

“MTA retail spaces bring a unique foot traffic advantage to the Storefront platform,” says Erik Eliason, CEO, and co-founder of Storefront. “I call it the eyeball factor. After all, foot traffic is a necessity for retailer success, and we aim to set our vendors up for profitability.”

Overall, MTA has 6 retail spaces listed on thestorefront.com. Full list below.

MTA Subway: 50th Street Downtown Platform

MTA Subway: 50th Street Uptown Platform

MTA Subway: 42 St-Grand Central - 510 square feet

MTA Subway: 42 St-Grand Central - 94 square feet

MTA Subway: DeKalb Ave, Downtown Brooklyn

61st Street - Woodside, Roosevelt Ave, Queens

About Storefront

Storefront (www.thestorefront.com) is making retail accessible. The venture-backed startup is an online marketplace for artists, designers and brands to find and rent retail space. The company was a graduate of the San Francisco-based accelerator AngelPad.

About the MTA

The New York Metropolitan Transportation Authority (MTA) is a public benefit corporation in the U.S. state of New York that operates public transportation in New York City and nine suburban counties in Long Island, the Hudson Valley, and Connecticut, as well as nine vehicular bridges and tunnels within New York City.

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*Photo attached.

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Tristan Pollock, Co-Founder

Storefront is making retail accessible. Find a place to sell today.